Sunday, March 27, 2011

FB Discrimination

I just posted my first 'negative' comment on a business' page.

I am all for business' have pages on Facebook and Twitter (even though I don't use Twitter), heck even my work has a Facebook Page. But here is the thing, companies need to be careful what they advertise on social sties in relation to their stores.

This issue came up at my work where we had a major one day discount which was posted on our page. I also assumed we were going to advertise it to customers who came into our store too. But it was 'Facebook Exclusive.' I however, not knowing at the time gave the discount to customers who did not hear about it on Facebook but happened to be in our store. I felt like they deserved it too, even if they didn't 'like' us on Facebook. I felt if not our company was discriminating to our current customers.

I went to enter a contest just today on a comany page (Tupperware! they have good stuff..) and this is their United States and Canada page. So, I go to enter the contest giving away all of my information, selecting 'BC' and 'Canada' from the drop down menu. Then I submit it. Wait, there is an error...hmmm it says it cannot processed it because I am not a resident of the United States. But WAIT, this is the United States AND CANADA Facebook page!! I was upset, it took me like 3min to fill it out! and not anywhere did I see a ** or any small print about this. I had to open the official rules fine print. I felt this company was discriminating. 

Check out the page for yourself. Is it just me who can't see it says US residents ONLY.

Tupperware US and Canada site

So... that is why I left a 'lovely' comment on Tupperware's page.

It got me thinking back to my work and with this contest about how Facebook although has a large demographic of people (700+ million) , it does not include everyone. We can't forget who it doesn't include and we need to be cautious of who we exclude.

Anyone else experience Facebook Discrimination?

4 comments:

  1. Tupperware has since posted more news on their page (meaning they have seen my comment) but so far have chosen to ignore it...

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  2. Post it again! You were too nice in your comment...

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  3. Why would anyone promote exclusively to US customers on Facebook? Seems like they're the ones missing out on a lot of potential customers..

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  4. Definately, if your trying to market your company I would always think its best to promote it worldwide. Otherwise, you really would be missing out on potential customers.

    As for being to nice Laura, I agree with Pamela. Post it again so they get the message and fix their site. If I were you, I probably wouldn't of even commented on the mistake. I would of been too frusturated to waste more of my time on their site. So good for you for taking the time to do that!

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